About

Welcome to HealthValues

HealthValues was formed to help you boldly act – and be wiser about health care spending.

That’s why HealthValues’ mission is to bring people together who seek transparency, education and want to become wiser about how they spend their health care dollars.

Those who share common values face a dilemma: How do we connect our values with our health care finances for good?  What choices do we have?  How can we find choices that best fit our personal needs while strengthening our community?

HealthValues provides a way to help you fund out-­of-­pocket health care costs that are often not covered by health plans due to high deductibles.

As a community it is our goal to connect you to valuable information, either online or with a local trusted agent, so you better understand the choices you have, so you can make the best decision for the ones you love. Working together, we can reduce what we pay out-­of-­pocket for health care while potentially improving our personal results — all the while knowing that as we become better stewards of our health, we will be able to direct more to the activities, organizations and long-term plans that match our values.

HealthValues is the brand name of association membership in Communicating for America (CA). Purchasing a membership gives individuals and families access to non-insurance membership benefits in CA and access to supplemental health insurance. 

Read the HealthValues FAQ.

Leadership

Jeff Smedsrud

Jeff Smedsrud

Founder

Jeff Smedsrud founded HealthValues on the beliefs that we can improve health care, and bring down costs by enabling technology with a human touch. Read more

Patty Strickland

Patty Strickland

Operations

Patty Strickland is a lifelong health care advocate and has worked as a health insurance enroller and Medicare specialist for much of her 30+ year career. Read more

Dr. April Seifert

Dr. April Seifert

Data Scientist

Dr. April Seifert has spent her career using measurement and analytics to inform decision-making from both the payer and employer perspectives. Read more

Frank Fugiel

Frank Fugiel

Administration

Frank Fugiel is a skilled veteran health plan warrior. He has experience in life and health insurance underwriting, product development, sales and more. Read more

Colleen McGuire

Colleen McGuire

Marketing

Colleen McGuire has helped insurance companies and nonprofits create new ways to engage consumers with their health care and health insurance plans. Read more