Jeff Smedsrud

Jeff Smedsrud, Founder

Jeff Smedsrud believes we can improve health care, and bring down costs, by enabling technology with a human touch. He has spent a lifetime creating new ways for consumers to gain more control over their health care costs, and served as a health care reform advocate for much of his career, providing expert testimony on healthcare issues before national and state committees. Jeff is a Co-Founder and Senior Advisor for HealthCare.com, and was previously the Chief Marketing Strategy Officer and Senior Vice President of The IHC Group. He serves on many non-profit health care boards, including the Coalition of Affordable Health Coverage.

Fact: Jeff’s father-in-law was a noted Lutheran theologian.